Singles’ Day – The Biggest Shopping Day of the Year?

Did you know that the biggest global shopping day of the year is not Black Friday? Nor is it Cyber Monday. It’s Singles’ Day, 11/11, or Double 11. (This year is especially fun: 11/11/22.) Singles’ Day is an unofficial Chinese holiday started by university students to celebrate people who are not in a relationship. The holiday was created as a cynical response to all of the events and holidays (like Valentine’s Day) that celebrate couples.

Initially called “Bachelor’s Day” in the 1990s, both sexes took to the concept, and it soon became known as Singles’ Day. It is a day for single people to splurge on gifts that they normally wouldn’t buy for themselves. From those humble beginnings, and with the advent of online shopping, Singles Day has grown beyond China to become the single biggest shopping holiday in the world, with sales easily surpassing Black Friday and Cyber Monday – combined.

As Singles Day continues to gain international momentum, Shopping from Microsoft Start celebrates this as an opportunity to reward yourself with a curated Singles’ Day page of feel-good products at great prices. Check out Trending Products to see what others are picking out for themselves. Indulge in some Beauty & Fragrance Kits for yourself. Check out the deals on Aromatherapy products or Massagers.

Deals on 5 different massages

Let’s be honest, single people are not the only ones that need an excuse to treat themselves. Anyone can take advantage of the fact that this is the one occasion where you can get exactly what you want–because you are buying it for yourself! Singles’ Day is, in its essence, a holiday for treating oneself. Explore all of the time and money-saving deals on Shopping from Microsoft Start and go ahead, shop for yourself this time!

Illustrations depict previously captured search results which may contain expired pricing and promotional offers. While Singles’ Day offers found on this site are only available in the US, Microsoft Start Shopping is available in dozens of markets globally.